I received an email this morning from a US company offering courses. Since I’m based in Toronto, they targeted me with the “courses in Canada” mailing, with one minor problem: the only course listed is in Edmonton. Edmonton is 1685 miles from Toronto, as the crow flies (further, if that crow wants to stay in Canadian airspace), which is further from me than Albuquerque, or anywhere east of that in the US. A direct flight takes 4 hours and 10 minutes to get to Edmonton, but only 3:31 to reach Denver, where they’re also offering a course.
Hint to American marketers: look at a map
Thursday, October 9, 2008