I was browsing through the most recent Victoria’s Secret catalogue this morning over tea, and amidst the wundergirls in lingerie, there was a spread for “glamourous bedding” showing some really awful purple and lavender velvet and satin bedding, with the subhead “give her a tempting reason to stay in bed”.
This is wrong on so many levels. First of all, by addressing the subhead to a male reader (assuming that they’re not primarily targetting the lesbian market with this ad), it’s a slap-in-the-face reminder that many, many men read this catalogue, and likely don’t do it to compare lingerie prices, if you know what I mean. Eeeew. Even though I’m the only one reading my particular copy, it makes it feel somewhat sleazy. You might think that VS is sleazy anyway, but for the most part, that’s not true: I buy all my bras from them, since I find Body By Victoria to be the most comfortable bra in the world and have worn nothing but that for the past 10+ years, and the catalogue (unlike the stores) carries a nice line of clothes including some great sweaters and sleepwear that I purchase regularly.
Secondly, it’s wrong because the bedding, or maybe just that particular layout shot, is just so damned ugly. In ivory or white (colours also offered), it might have looked a bit less tacky, although I’m not a big fan of either velvet or satin on my bed: give me high-quality cotton any time. The moment that I opened my eyes in that bed, I’d be getting out, exiting the room, and firmly shutting the door.
Third, bedding is not the primary reason that any man should be giving a woman to stay in bed. Hey, guys, give us great sex and breakfast in bed, and we’ll stay there all day!