Small business blogging

Wednesday, August 2, 2006

I often find myself explaining to people (sometimes complete strangers) about why I have a business blog, often describing it as an “online portfolio”. A marketing type at BlogHer used the phrase “to establish yourself as a thought leader”, which is probably accurate although I really hate that term. Then I saw this description by Bill Sweetman that really nailed it:

I chose to go whale watching with Quoddy Link Marine, not because they had a blog, but because of what the blog revealed to me about the company and its staff, something a typical corporate Website is not usually very good at.

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