I just received an envelope in the mail from my home/auto insurance company, a company that regularly sends me all sorts of flyers, offers to upgrade and other trash. On the outside of the envelope was printed:
Important Insurance Document
Just how much junk mail do you have to send to your customers before you have to print notices like this on envelopes to encourage them to actually read what you send to them? If you have to print notices like this, aren’t you getting the message that no one is reading the junk, so you can save yourself the expense of sending it?